Answer questions on the Wipro Building a Global B2B Brand case study
Present your answers using effective business communication.
Showcase your work in slide deck format. Answer all questions thoroughly and
lead back to the core of the question.
Questions:
1. Begin your deck with an Overview of the Market and a Current
Situation Analysis [3 marks]
2. What are WIPROs strengths and weaknesses today (2006)? [2 marks]
3. Who are WIPROs target customers? What are they looking for? [2 marks]
4.. What are the key decisions that Paul is grappling with in 2006? [3 marks]
5.. Articulate WIPROs brand positioning. [2 marks]
6.. How you would bring the chosen positioning alive to WIPROs target audience, and
how would you reach them, given the budget of $1.3 million? [8 marks]
